Privacy Policy

1. Introduction

Enhance Vision ("we," "us," or "our") is a family-run optometry clinic located at Limketkai Mall, Cagayan de Oro City, Philippines. We operate the website enhancevisionph.com and provide pediatric vision care, myopia management, vision therapy, and comprehensive eye assessments for patients of all ages.

This Privacy Policy explains how we collect, use, disclose, and protect your personal and health-related information when you visit our website, book appointments, or receive clinical services. By using our website or services, you consent to the practices described in this policy.

We are committed to protecting your privacy in accordance with the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations.

2. Information We Collect

Personal Information You Provide

When you book an appointment, fill out a form, or contact us, we may collect:

• Full name (patient and/or parent or guardian)
• Email address
• Phone number
• Date of birth
• Home address
• Appointment preferences and scheduling details

Information Collected Automatically

When you visit our website, we may automatically collect:

• Browser type and version
• Device type and operating system
• IP address
• Pages visited, time spent, and navigation paths
• Referring website or source
• Cookies and similar tracking identifiers

3. Health and Vision Data

As an optometry clinic, we may collect the following health-related information during consultations and examinations:

• Vision assessment and eye examination results
• Eyeglass or contact lens prescriptions
• Diagnostic imaging results (corneal topography, fundus photography, biometry)
• Eye health history and any prior diagnoses
• Myopia progression records and vision therapy progress
• Relevant medical history (allergies, medications, systemic conditions)
• Referral information to or from ophthalmologists and other specialists

We collect and process health data only with your explicit consent and only for the purpose of providing clinical care, maintaining accurate patient records, and supporting ongoing treatment plans.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To provide eye care services, including diagnosis, treatment, and prescriptions
• To schedule, confirm, and manage your appointments
• To maintain accurate and complete patient records
• To track ongoing treatment plans (myopia management, vision therapy progress)
• To communicate appointment reminders, follow-ups, and clinical updates
• To process payments and issue receipts
• To respond to your inquiries and provide support
• To improve our website, services, and patient experience
• To comply with legal and regulatory obligations

We will never sell your personal or health information to third parties for marketing or advertising purposes.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience and help us understand how visitors interact with our site.

• Essential cookies are required for the website to function (e.g., booking forms, navigation).
• Analytics cookies help us understand visitor behavior and improve our site.
• Marketing cookies may be used to deliver relevant information about our services.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality, including the ability to book appointments online.

6. Third-Party Services

We work with trusted third-party providers to support our operations. These may include:

• Website hosting and management platform for maintaining our website
• Appointment scheduling system for online booking and calendar management
• Email communication platform for appointment reminders, confirmations, and follow-ups
• Analytics services for understanding website traffic and performance
• Payment processors for handling online transactions, if applicable

These providers only access the information necessary to perform services on our behalf and are contractually obligated to protect your data. We do not share clinical or health records with any marketing or advertising platform.

7. Data Security

We implement appropriate organizational, technical, and physical security measures to protect your personal and health information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Restricted access to patient records (authorized clinic personnel only)
• Secure storage of physical and digital records
• Encrypted data transmission on our website
• Regular review of security practices and protocols

While we take every reasonable precaution, no method of data transmission or storage is 100% secure. If you suspect any unauthorized access to your information, please contact us immediately.

8. Data Retention

We retain your information for the following periods:

• Patient health and vision records: Retained for a minimum of 10 years from the date of the last consultation, or longer as required by Philippine health regulations and professional standards.
• Pediatric patient records: Retained until at least 10 years after the patient reaches the age of majority (18 years old), or longer as required by law.
• Appointment and contact information: Retained for as long as you are an active patient, and for up to 5 years after your last visit.
• Website analytics data: Retained for up to 2 years, then anonymized or deleted.

When retention periods expire, we securely delete or anonymize your data in accordance with the Data Privacy Act.

9. Your Rights Under RA 10173

• Right to be Informed — You have the right to know how your personal data is being collected, used, and processed.
• Right to Access — You may request access to your personal data and health records held by the clinic.
• Right to Rectification — You may request correction of inaccurate, incomplete, or outdated personal data.
• Right to Erasure or Blocking — You may request deletion or blocking of your data when it is no longer necessary for the purpose it was collected, subject to legal retention requirements.
• Right to Object — You may object to the processing of your personal data, including for direct marketing purposes.
• Right to Data Portability — You may request a copy of your data in a structured, commonly used format.
• Right to File a Complaint — You may file a complaint with the National Privacy Commission (NPC) if you believe your data privacy rights have been violated.

To exercise any of these rights, please contact us using the information in Section 12 below. We will respond to your request within a reasonable period, not exceeding 30 days.

10. Children and Pediatric Patients

Because our clinic provides vision assessments, myopia management, and vision therapy for children, we routinely collect personal and health data from minors. We handle this data with special care:

• Parental or guardian consent is required before collecting, processing, or storing any personal or health data from patients under 18 years of age.
• A parent or legal guardian must be present during consultations for minor patients and must sign all relevant consent forms.
• Children's health records are stored with the same security measures as all patient records, with additional access restrictions.
• We collect only the information necessary for providing clinical care and maintaining treatment records.
• Parents or guardians may request access to, correction of, or deletion of their child's records at any time, subject to legal retention requirements.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page.

For significant changes that affect how we handle your health data, we will make reasonable efforts to notify you (such as posting a notice on our website or informing you during your next visit).

We encourage you to review this policy periodically.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

You may also file a complaint or inquiry with the National Privacy Commission (NPC) at privacy.gov.ph.